Media Advisory Article from
Archived - Enforcement Advisory - Notice for Professional Training Service Industry
Enforcement staff at the Canadian Radio-television and Telecommunications Commission has published an advisory to all businesses providing professional training services in Canada and that are, as part of their commercial activities, conducting e-marketing.
Commission staff has observed that some professional training service businesses are sending commercial electronic messages (CEMs) to lists of emails gathered from public websites. The purpose of this Enforcement Advisory is to remind professional training service businesses of the requirements under Canada’s Anti-spam Legislation pertaining to implied consent and conspicuous publication.
What is a CEM?
A CEM is a message whose purpose is to encourage participation in a commercial activity and is sent to an electronic address. In order to send CEMs such as emails, there are three main requirements under Canada’s Anti-Spam Legislation (CASL)Footnote 1:
- Obtain consent (express or implied);
- Provide identification information; and
- Provide an unsubscribe mechanism.
What are examples of implied consent?
Commission staff has observed confusion on two forms of implied consent –resulting from an existing business relationships, such as when a consumer has purchased a product or service, and as a result of conspicuous publication, such as when a person publishes their email address on a website.
Professional training service businesses should review their mailing lists and ensure that they are complying with CASL by having established consent or obtaining express consent, providing identification information and including an unsubscribe mechanism when sending CEMs.
Where can I learn more about implied consent?
To promote compliance, Commission staff has issued more guidance on implied consent.
For more information on CASL requirements and prohibitions, please see the Commission’s website for guidance material.
Note to Canadians
Numéro sans frais 1-877-249-CRTC (2782)
- Return to footnoteFootnote 1
An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act, SC 2010, c 23 [CASL].
Search for related information by keyword
Canadian Radio-television and Telecommunications Commission Economics and Industry
- Date modified: